002-Dec/2007

Amazônia Nutrients announces Launch of its products at Harrods of London

Los Angeles, CA—November  15th 2007
Amazonia Nutrients officially launched its products at Urban Healing, the nutrition beauty centre, at the world famous Harrods store in London.
Harrods is one of the largest department stores in the world and one of the most famous and most prestigious in London. It is situated on Brompton Road, in the middle of an exciting shopping district in Knightsbridge.
Amazonia Nutrients was founded one year ago on the principal of creating a hair care line based on the natural ingredients of the most bio-diverse region in world.  The Amazon covers an area larger than the entire continental United States and contains the largest tropical forest in the world. The Amazon River Basin harbors nearly one third of the world’s species and contains nearly one quarter of the earth’s fresh water. In addition to its wealth of discovered and undiscovered flora and fauna, the Amazon is home to many diverse traditional and indigenous human populations. Because of this discovered and undiscovered riches, companies have an obligation to raise awareness and protect this delicate eco-system.
The philosophy of Amazonia Nutrients is to bring to the world innovative products using natural ingredients native to the Amazon Basin that promote social and environmental responsibility.  These natural ingredients are farmed in a manner which promotes the integrated and sustainable handling of the environment for non-timber forest products from the Amazon region.
Amazonia Nutrients classic line includes:  Daily Nourishing Shampoo, Daily Nourishing Conditioner, Wearable Styling Treatment, Texturizing Control Gel, Rainforest Detangling Spray, Intensive Deep Conditioner and a Rainforest Shine Serum.  The Amazonia Colour Protecting line includes: Colour Protecting Shampoo, Colour Protecting Conditioner and Colour Protecting Hydrating Mask.
These unique formulas do not containparaben, artificial colourants or artificial fragrances and the  finished products are not tested on animals. All raw materials from the Amazon are extracted with environmental responsibility and the formulations contain natural ingredients certified by the FSC –  Forest Stewardship Council.

Amazonia Nutrients  products are available at our  a full-service online store, www.amazonianutrients.com
For more information  please visit www.amazonianutrients.com or send your inquiry to renata@amazonianutrients.com

Renata Melillo
Director of International Sales and Marketing